If you only read one thing about the 2026/27 Nations League before choosing which national team shirt to buy, it is this: the tournament is built around movement between four levels, and that movement decides which shirts stay relevant and which quietly disappear.
Most shirt guides start with colours and end with sizing. This one starts with the competition structure instead, because the structure is what determines whether a shirt you buy in October is still the shirt people want in February.
Key takeaways
- There are four levels, labelled A through D, and 54 national teams are spread across them. League A holds the 16 strongest sides.
- Teams move between levels every season. The bottom of a level goes down, the top of the level below goes up, and the middle places meet in play-offs.
- That means a Group A4 shirt and a Group A1 shirt can end up in completely different competitions next season, even though they sit in the same tournament today.
- Portugal enter as the holders, having won the 2024/25 final on penalties. They play in Group A4 alongside Denmark, Norway and Wales.
- If you are buying a shirt because you enjoy watching a team, buy for the team. If you are buying it because you want it to stay collectable, buy for the level, not the badge.
How many levels are there, and what is in each one?
The competition runs on a pyramid with a wide base and a narrow top. Every level above League D contains 16 teams split into four groups of four, with each team playing the other three teams in their group both home and away. That is six matches per team in the league phase.
| Level | Teams | Group format | What happens at the top |
|---|---|---|---|
| League A | 16 | 4 groups of 4 | Top two in each group reach the quarter-finals |
| League B | 16 | 4 groups of 4 | Group winners are promoted to League A |
| League C | 16 | 4 groups of 4 | Group winners are promoted to League B |
| League D | 6 | 2 groups of 3 | Group winners are promoted to League C |
League D is the odd one out. It has six teams rather than sixteen, split into two groups of three, so each team plays four matches instead of six. It exists as an entry point for the smaller associations, and it is the level most likely to produce a rapid climb, because there are only two groups and promotion is decided by finishing first.
Everything above League D follows the same rhythm: six matches, then a cut. In Leagues A and B the fourth-placed team is automatically relegated one level, while the third-placed team faces the runner-up of the division below in a two-legged play-off. In League C, the two lowest fourth-placed teams drop into League D, which softens the punishment slightly at the bottom of the pyramid.
What actually happens at the end of the league phase
The league phase runs from late September to mid-November in two blocks. Matchdays one to four fall between 24 September and 6 October, and matchdays five and six run from 12 to 17 November. That second block matters commercially, because it is the block that effectively decides most group positions, and it lands in the middle of the winter shirt-buying window.
After the league phase, League A and League B quarter-finals are played over two legs in late March, with the League A and League B promotion and relegation play-offs taking place in the same window. The four League A group winners and the four runners-up advance to the finals tournament, which is held in June 2027. The finals are played as a semi-final, a third-place play-off and a final, with the four tournament venues all confirmed closer to the date.
One structural change is already confirmed for after this cycle. From the 2028/29 season the competition switches to three levels of eighteen teams each rather than four levels of sixteen, which means this 2026/27 season is the last one played in the current format. Shirt collectors treat that kind of format change as a milestone, and it is a reasonable reason to buy a 2026/27 shirt now if the team you follow is competing in this cycle.
Group A1: the group where the shirts are the story
Group A1 contains France, Italy, Belgium and Turkiye. On paper it is the heaviest group in the top tier, and on a shelf it is also the most interesting, because the colour schemes in this group are unusually loud for a top-level group.
France play in their usual deep blue with a lighter blue across the shoulders. Italy return to the tricolour, which has been the visual constant of Italian football for decades and is one of the few designs in international football that has never needed a redesign to stay recognisable. Belgium wear their customary red with a black collar, a design so consistent that it has outlived several generations of kit designers. Turkiye, promoted from League B, arrive in red and white, which will put them visually alongside Italy in merchandise displays even though the two never share a group on the pitch.
The practical point for a buyer is that A1 shirts will move. Italy and Belgium are established names with large supporter bases, so their shirts hold value through a cycle. Turkiye's promotion is the variable, and a promoted side that wins its group can turn a modest shirt into a sought-after piece within a single season.
Group A2: the group that keeps producing the biggest moments

Group A2 is Germany, the Netherlands, Serbia and Greece. It contains the fixture most neutral observers will circle in the calendar, a renewal of the meeting between Germany and the Netherlands in European competition. It also contains Greece, whose recent run has made the group less of a formality than the seedings suggest.
Germany play in white at home and dark navy on the road. The Netherlands play in a vivid orange that has barely changed in tone since the 1970s and is instantly recognisable at forty paces. Serbia wear a red and white striped shirt with a specific slant to the stripes that separates them from Italy's tricolour, and Greece play in a blue and white shirt that carries a cross in the canton.
For a buyer, A2 is the group with the widest range of shirt designs per team, and the group where a neutral viewer is most likely to develop an unexpected favourite. The risk is the same as the risk in every group: buying the shirt of a team that is immediately relegated out of the competition you bought it for. None of the four teams can be eliminated before November, so a purchase made now has a full season of visibility.
Groups A3 and A4: England and Portugal, and the two long shots
Group A3 is Spain, Croatia, England and Czechia. It contains the highest-profile shirt in the tournament in Spain's red, and it contains England, who return to League A after being promoted and who arrive under a manager who has not yet managed a European campaign with this group. Croatia's checkerboard shirt is one of the most distinctive in the sport and needs no explanation. Czechia are the fourth team and the most likely source of the group's one surprise.
Group A4 is Portugal, Denmark, Norway and Wales. Portugal enter as holders and play in a deep red with green trim. Denmark play in red and white, Norway in red with a blue cross and a white border, and Wales in a red that sits closer to scarlet than Portugal's. This is the group where shirt similarity is a real problem, because four of the four teams have a red primary colour, and the differences only become obvious when you look at the trim.
If you are buying from A4, buy the trim rather than the base colour. Portugal's green, Denmark's white, Norway's blue cross and Wales' second red are what separate four shirts that all read as "red" from across a room. This is the group where a shopper who has not compared the trim will most often end up with the wrong shirt.
Why the level matters more than the badge
One thing the badge on the shirt never tells you is which group a team is holding right now, and that changes how scarce the shirt gets by March. how promotion and relegation work in this format.
Here is the part that buyers tend to skip. A shirt is not just a logo and a colour, it is a record of which level a team was playing at in a given season. When a team is promoted, its shirt becomes a League A shirt, and that is a rarer object than the same shirt used one season earlier.
| What you follow | Buy this | Why |
|---|---|---|
| A team likely to be promoted from League B | The current League B shirt | It becomes a League A shirt if promotion happens, and that version is scarcer |
| A settled League A team with a large following | The League A shirt | Demand is stable regardless of the result |
| A team that just missed promotion | The current shirt, not the one above | They may be playing a play-off rather than a League A league phase |
| A team you only follow every four years | Nothing yet | Wait for the group draw, then buy with full information |
None of this is a reason to hold back. The shirts are made in large numbers and the good ones sell through. What it is a reason for is to stop treating a national team shirt as a generic purchase and start treating it as a record of a specific level in a specific year.
How to pick between the fan build and the player build
The two builds are not a quality judgement. The fan build is a lighter, looser cut made for everyday wear, and the player build is a closer, heavier cut with a different collar and sleeve finish. Supporters who wear the shirt to matches and crowds almost always want the player build, because the fit and the fabric behave the way the shirts behave on the pitch. Supporters who wear the shirt as a normal piece of clothing usually want the fan build, because it sits better over a jacket.
Whatever the build, the sizing question is the same one that matters for every national team shirt. Measure from the top of the shoulder to the bottom hem of a shirt you already own and like, and compare that to the size chart rather than to a letter. National team cuts vary by team within the same level, and the same nominal size does not mean the same garment across sixteen teams.
What to check before you order
If you are buying against a specific fixture rather than a group table, it is worth reading which shirt to buy for a specific matchday fixture.
Check four things. First, the level and group, because that determines what the shirt means. Second, the build, because it determines how it will fit. Third, the trim and collar, because that is what distinguishes four red shirts from each other. Fourth, whether the shirt is the current season's design or a leftover from a previous cycle, because a stale design is usually sold at a discount and usually stays discounted.
You can see the whole national team range in one place on the shop, which makes it straightforward to compare the two builds across the teams you are considering rather than switching between product pages.
What promotion changes for a kit calendar
Promotion does more than move a team up a division; it reshapes its merchandising year. A promoted side gets a new league badge to sew on, a fresh set of opponents whose colours force clash-shirt decisions, and usually a design refresh earlier in the cycle than the standard two-year rhythm would suggest. Relegation runs the same logic in reverse, which is why end-of-season sales in both directions are so deep.
For supporters, the practical takeaway is timing. Buying a promoted club's shirt before the league badge is confirmed means a shirt that is already out of date on day one, so the smart window opens when the final lineup of the division above is settled and the new season's details are locked. That two-to-three week gap is where patient buyers win.
Frequently asked questions
Which level is the strongest in the 2026/27 Nations League?
Which level is the strongest in the 2026/27 Nations League?How do teams get promoted from League B to League A?
How do teams get promoted from League B to League A?Do national team shirts get redesigned between matchdays?
Do national team shirts get redesigned between matchdays?Which national team shirt from 2026/27 is the most likely to increase in value?
Which national team shirt from 2026/27 is the most likely to increase in value?How many matches does each team play in the league phase?
How many matches does each team play in the league phase?Where do the League A quarter-finals take place?
Where do the League A quarter-finals take place?Where to start
Start with the level, not the team. Decide whether you are buying a shirt for a team you already follow, or buying a shirt as a record of a competition. If it is a team you follow, the group draw in February is enough information and you can order now. If you are buying the competition, the level and the format change are the two facts that make 2026/27 worth collecting.
